Research Strategy
Planning and justifying your research approach
Explore sampling strategies, understand research quality, and learn about the ethical considerations that shape your research approach. Choose a section below to get started.
Getting Started
The role of the Research Strategy chapter of your dissertation, and the major sections you will need to write: research paradigm, design, methods, sampling, quality, ethics and data analysis.
Sampling Strategy
How to select the units for your research: the basics of sampling, plus the main probability and non-probability sampling techniques you can choose between.
Research Quality
How to reduce the limitations of your research by understanding validity and reliability, and the threats to each that your dissertation may face.
Research Ethics
The ethical principles and requirements to build into your dissertation research, and how to write an Ethics Consent Form.