There are a number of components to the research strategy that you select to guide your dissertation. These components include things like your chosen: (a) research design; (b) research methodology; (c) approach within a research methodology; (d) research method(s); (e) use of longitudinal data; (f) sampling strategy; and (g) data analysis techniques.
In some cases, since your chosen research strategy includes so many components, your dissertation title should only include those components that were particularly important to your study. These components of research strategy are highlighted blue text.
To illustrate the research design that was used, whether qualitative, quantitative or mixed methods (or other words that mean more or less the same thing):
Qualitative research design
Barriers to Internet banking adoption: A qualitative study among corporate customers in Thailand
The direct marketing-direct consumer gap: Qualitative insights
The impact of market and organisational challenges on marketing strategy decision-making: A qualitative investigation of the business-to-business sector
Success factors for destination marketing web sites: A qualitative meta-analysis
Quantitative research design
An empirical investigation of signalling in the motion picture industry
A quantitative method for structuring a profitable sales force
An empirical analysis of price discrimination mechanisms and retailer profitability
Mixed methods research design
A multimethod examination of the benefits and detriments of intragroup conflict
To illustrate the research methodology adopted:
Implementation of Deming's style of quality management: An action research in a plastics company
Organisational knowledge leadership: A grounded theory approach
Networking as marketing strategy: A case study of small community businesses
The impact of pay-for-performance on professional boundaries in UK general practice: An ethnographic study
To emphasise an approach within a broader research methodology. We used the word approach because some research methodologies are not straightforward, but can be approached from a number of different angles; that is, there are different approaches that can be adopted within these research methodologies (e.g., instrumental, exploratory and comparative approaches within case study research):
Mentoring women faculty: An instrumental case study of strategic collaboration
Knowledge management in practice: An exploratory case study
International strategic human resource management: A comparative case analysis of Spanish firms in China
To highlight a particular research method(s) that was used:
Consequences of the psychological contract for the employment relationship: A large scale survey
Eliciting knowledge management research themes and issues: Results from a focus group study
Stream restoration in the Pacific Northwest: Analysis of interviews with project managers
To emphasise that the data you used extends over a number of years (use of longitudinal data) or the study was conducted over a long time period (although only the former is likely to apply to dissertation research, since this is usually only a few months long):
Effects of impression management on performance ratings: A longitudinal study
The dynamic nature of conflict: A longitudinal study of intragroup conflict and group performance
To highlight some aspect of your sampling strategy (i.e., the situated nature of your study):
A country, group of countries or region
High-involvement work practices, turnover and productivity: Evidence from New Zealand
Organisational citizenship behaviour of contingent workers in Singapore
Corporate governance in Scandinavia: Comparing networks and formal institutions
Corporate governance, ownership and bank performance in emerging markets: Evidence from Russia and Ukraine
An industry
Business networks, corporate governance and contracting in the mutual fund industry
Accelerating adaptive processes: Product innovation in the global computer industry
A type of organisation
Hybrid organisational arrangements and their implications for firm growth and survival: A study of new franchisors
A group or committee
Earnings management and corporate governance: The role of the board and the audit committee
People
Toward a better understanding of the psychological contract breach: A study of customer service employees
To emphasise a particular data analysis technique used:
Do their words really matter? Thematic analysis of U.S. and Latin American CEO letters
Academics as professionals or managers? A textual analysis of interview data
The role of rhetoric content in charismatic leadership: A content analysis of Singaporean leader's speeches
Business corruption, public sector corruption, and growth rate: Time series analysis using Korean data
Marketing international tourism to Australia: A regression analysis
Now that you have a sense of these different components, it is time to think about creating your dissertation title. When you have done this, you need to think about the style of your title. Since dissertation titles often follow a specific written style (e.g., APA style, MLA style, AMA style, etc.), which explains when to capitalise words, which words to capitalise, how to deal with quotation marks, abbreviations, numbers, and so forth, we provide some guidance in STYLES: Make sure your title uses the correct style.
From "What readers expect"
Berger, J. A., & Fitzsimons G. (2008). Dogs on the street, puma on your feet: How cues in the environment influence product evaluation and choice. Journal of Marketing Research, 45(1), 1-14.
Gielens, K., Van de Gucht, L. M., Steenkamp, J.-B. E. M., & Dekimpe, M. G. (2008). Dancing with a giant: The effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers. Journal of Marketing Research, 45, 519-534.
Johnson, E. J. (2006). Things that go bump in the mind: How behavioral economics could invigorate marketing. Journal of Marketing Research, 43(3), 337-340.
Katila, R., & Ahuja, G. (2002). Something old, something new: A longitudinal study of search behavior and new product introduction. Academy of Management Journal, 45(6), 1183-1194.
From "What readers learn"
Rotchanakitumnuai, S., & Speece, M. (2003). Barriers to Internet banking adoption: A qualitative study among corporate customers in Thailand. International Journal of Bank Marketing, 21(6/7), 312-323.
Teague, P., & Hann, D. (2009). Problems with partnerships at work: Lessons from an Irish case study. Human Resource Management Journal, 20(1), 100-114.
From "Components of your title"
Basuroy, S., Desai, K. K., & Talukdar, D. (2006). An empirical investigation of signalling in the motion picture industry. Journal of Marketing Research, 43(2), 287-295.
Chan, I., & Chau, P. Y. K. (2008). Eliciting knowledge management research themes and issues: Results from a focus group study. International Journal of Knowledge Management Studies, 2(2), 175-197.
Chandler, J. (2008) Academics as professionals or managers? A textual analysis of interview data. Qualitative Research in Accounting & Management, 5(1), 48-63.
Conaway, R. N., & Wardrope, W. J. (2010). Do their words really matter? Thematic analysis of U.S. and Latin American CEO letters. Journal of Business Communication, 47(2), 141-168.
Coyle-Shapiro, J., & Kessler, I. (2002). Consequences of the psychological contract for the employment relationship: A large scale survey. Journal of Management Studies, 37(7), 903-930.
Crouch, G. I., Schultz, L., & Valerio, P. (1992). Marketing international tourism to Australia: A regression analysis. Tourism Management, 13(2), 196-208.
Deery, S. J., Iverson, .R. D., & Walsh, J. T. (2006). Toward a better understanding of the psychological contract breach: A study of customer service employees. Journal of Applied Psychology, 91(1), 166-175.
Dyne, L. V., & Ang, S. (1998). Organisational citizenship behaviour of contingent workers in Singapore. Academy of Management Journal, 41(6), 692-703.
Eisenhardt, K. M., & Tabrizi, B. N. (1995). Accelerating adaptive processes: Product innovation in the global computer industry. Administrative Science Quarterly, 40, 84-110.
Evans, M., Patterson, M., & O'Malley, L. (2001). The direct marketing-direct consumer gap: Qualitative insights. Qualitative Market Research: An International Journal, 4(1), 17-24.
Fogg, C. D., & Rokus, J. W. (1973). A quantitative method for structuring a profitable sales force. Journal of Marketing, 37, 8-17.
Grant, S., Huby, G., Watkins, F., Checkland, K., McDonald, R., Davies, H., & Guthrie, B. (2008). The impact of pay-for-performance on professional boundaries in UK general practice: An ethnographic study. Sociology of Health & Illness, 31(2), 229-245.
Guthrie, J. P. (2001). High-involvement work practices, turnover and productivity: Evidence from New Zealand. Academy of Management Journal, 44(1), 180-190.
Hales, D. N., & Chakravorty, S. S. (2006). Implementation of Deming's style of quality management: An action research study in a plastics company. International Journal of Production Economics, 103(1), 131-148.
Jehn, K. A. (1995). A multimethod examination of the benefits and detriments of intragroup conflict. Administrative Science Quarterly, 40(2), 256-282.
Jehn, K. A., & Mannix, E. A. (2001). The dynamic nature of conflict: A longitudinal study of intragroup conflict and group performance. Academy of Management Journal, 44(2), 238-251.
Khan, R. J., & Jain, D. C. (2005). An empirical analysis of price discrimination mechanisms and retailer profitability. Journal of Marketing Research, 42(4), 516-524.
Kuhnen, C. M. (2009). Business networks, corporate governance and contracting in the mutual fund industry. Journal of Finance, 64(5), 2185-2220.
Lakshman, C. (2007). Organisational knowledge leadership: A grounded theory approach. Leadership & Organisation Development Journal, 28(1), 51-75.
Lee, J-H. (2006). Business corruption, public sector corruption, and growth rate: Time series analysis using Korean data. Applied Economic Letters, 13(13), 881-885.
Love, I., & Rachnsky, A. (2007, November). Corporate governance, ownership and bank performance in emerging markets: Evidence from Russia and Ukraine. Working Paper. World Bank.
Miller, N. J., Besser, T. L., & Weber, S. S. (2010). Networking as marketing strategy: A case study of small community businesses. Qualitative Market Research: An International Journal, 13(3), 253-270.
Pan, S. L., & Scarbrough, H. (1999). Knowledge management in practice: An exploratory case study. Technology Analysis & Strategic Management, 11(3), 359-374.
Park, Y. A., & Gretzel, U. (2007). Success factors for destination marketing web sites: A qualitative meta-analysis. Journal of Travel Research, 46, 46-63.
Rotchanakitumnuai, S., & Speece, M. (2003). Barriers to Internet banking adoption: A qualitative study among corporate customers in Thailand. International Journal of Bank Marketing, 21(6/7), 312-323.
Rumps, J. M., Katz, S. L., Barnas, K., Morehead, M. D., Jenkinson, R., Clayton, S. R., & Goodwin, P. (2007). Stream restoration in the Pacific Northwest: Analysis of interviews with project managers. Restoration Ecology, 15(3): 506-515.
Shane, S. A. (1996). Hybrid organisational arrangements and their implications for firm growth and survival: A study of new franchisors. Academy of Management Journal, 39(1), 216-234.
Sinani, E., Stafsudd, A., Thomsen, S., Edling, C., & Randoy, T. (2008). Corporate governance in Scandinavia: Comparing networks and formal institutions. European Management Review, 5(1), 27-40.
Tan, H. H., & Wee, G. (2002). The role of rhetoric content in charismatic leadership: A content analysis of Singaporean leader's speeches. International Journal Organisation Theory and Behavior, 5(3/4), 317-342.
Teague, P., & Hann, D. (2009). Problems with partnerships at work: Lessons from an Irish case study. Human Resource Management Journal, 20(1), 100-114.
Wasburn, M. H. (2007). Mentoring women faculty: An instrumental case study of strategic collaboration. Mentoring & Tutoring: Partnership in Learning, 15(1), 57-72.
Wayne, S. J., & Liden, R. C. (1995). Effects of impression management on performance ratings: A longitudinal study. Academy of Management Journal, 38(1), 232-260.
Xie, B., Davidson III, W. N., & DaDalt, P. J. (2003). Earnings management and corporate governance: The role of the board and the audit committee. Journal of Corporate Finance, 9(3), 295-316.
Zhang, Y., Dolan, S., Lingham, T., & Altman, Y. (2008). International strategic human resource management: A comparative case analysis of Spanish firms in China. Management and Organisation Review, 5(2), 195-222.