ROUTE #1: Getting Started
ROUTE #1: Chapter-by-Chapter


The outcome of this meeting with your supervisor may require anything from a complete change of topic (i.e., choosing another main journal article and route), through to tweaks to the route that you adopt or the research questions/hypotheses you have set. If this is the case, go back over STAGE ONE: Getting to the main journal article and STAGE TWO: Choosing your route, and make the necessary changes. Once you have the go-ahead from your supervisor, proceed to STAGE FIVE: Building the theoretical case.


Alrubaiee, L. (2012). Exploring the relationship between ethical sales behaviour, relationship quality, and customer loyalty. International Journal of Marketing Studies, 4(1), 7-25. doi: 10.5539/ijms.v4n1p7

Chen, M-F., & Mau, L-H. (2009). The impacts of ethical sales behaviour on customer loyalty in the life insurance industry. The Service Industries Journal, 29(1), 59-74. doi: 10.1080/02642060802116339

Hazrati, S. S., Zohdi, M., Zhohdi, M. H., Seyedi, S. M., & Dalvand, M. R. (2012). Examining impacts of the salesperson's ethical behaviour on the customer's satisfaction, trust and commitment. African Journal of Business Management, 6(14), 5026-5033. doi: 10.5897/AJBM11.2639

Ou, W-M., Shih, C-M., Chen, C-Y., & Tseng, C-W. (2012). Effects of ethical sales behaviour, expertise, corporate reputation, and performance on relationship quality and loyalty. The Service Industries Journal, 32(5), 773-787. doi: 10.1080/02642069.2010.531268

Román, S., & Munuera, J. L. (2005). Determinants and consequences of ethical behaviour: An empirical study of salespeople. European Journal of Marketing, 39(5/6), 473-495.

Román, S. (2003). The impact of ethical sales behaviour on customer satisfaction, trust and loyalty to the company: An empirical study in the financial services industry. Journal of Marketing Management, 19(9-10), 915-939.

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