ROUTE #1: Getting Started
ROUTE #1: Chapter-by-Chapter


Read these 4-5 journal articles, and either (a) select your article or
(b) go back to one of the previous steps

Reading the titles and abstracts of journal articles, as well as skimming through those sections that explain how the research was conducted, should help to create a shortlist of potential journal articles. However, we would now suggest reading through each of these 4-5 journal articles in their entirety. You shouldn't expect to understand everything that you read. In fact, there may be large sections that you struggle with at this time, especially the Results sections of such journal articles, unless you are already familiar with interpreting statistical results. Therefore, focus on the introductions within these journal articles, the hypotheses that were set, the research strategy used, and the discussion of the results rather than the results themselves (i.e., this discussion will tell you what the results were without you having to understand all the statistical output at this time). This will give you a lot of the information you need to know in order to justify taking on a replication-based dissertation. It will also give you a much better sense of which of the journal articles you are seriously considering duplicating, making generalisations from, or extending in some way.

As a general point, your university may have paid to get access to many of these journal articles, but if not, paying for an individual article may be worth it. If you need to rely on your university access, but have too few journal article on the shortlist after checking to see if the shortlisted articles are available, consider widening your search criteria in Google Scholar (e.g., extend the publication date from 2012 to 2011).

You should now be ready to select your main journal article from the list. However, if you are still weighing up 2-3 journal articles, it is not a bad idea to keep all of these in mind, and simply move onto STAGE TWO: Choosing your route. This will give you a chance to think a little more about how the particular route that you could follow (i.e., Route A: Duplication, Route B: Generalisation or Route C: Extension) will impact on your choice of journal article.


Akroush, M. N., & ELSamen, A. A. A. (2012). An empirical investigation of the mediating role of relationship marketing skills on the relationship between customer satisfaction and customer loyalty. International Journal of Internet Marketing and Advertising, 1-30. doi: 10.1504/IJIMA.2012.044956

Alrubaiee, L. (2012). Exploring the relationship between ethical sales behaviour, relationship quality, and customer loyalty. International Journal of Marketing Studies, 4(1), 7-25. doi: 10.5539/ijms.v4n1p7

Chen, S. H. (2012). The customer satisfaction-loyalty relation in an interactive e-service setting: The mediators. Journal of Retailing and Consumer Services, 19(2), 202-210. doi:

Chen, C. M., Chen, S. H., & Lee, H. T. (2012). Interrelationships between physical environment quality, personal interaction quality, satisfaction and behavioural intentions in relation to customer loyalty: The case of Kinmen's bed and breakfast industry. Asia Pacific Journal of Tourism Research. doi: 10.1080/10941665.2011.647041

Chrysochou, P., Krystallis, A., & Giraud, G. (2012). Quality assurance labels as drivers of customer loyalty in the case of traditional food products. Food Quality and Preference, 25(2), 156-162.

Coelho, P. S., & Henseler, J. (2012). Creating customer loyalty through service customization. European Journal of Marketing, 46(3/4), 331-356. doi: 10.1108/03090561211202503

Curry, N., & Gao, Y. (2012). Low-cost airlines - A new customer relationship? An analysis of service quality, service satisfaction, and customer loyalty in a low-cost setting. Services Marketing Quarterly, 33(2), 104-118. doi: 0.1080/15332969.2012.662457

Fernández-Sabiote, E., & Román, S. (2012). Adding clicks to bricks: A study of the consequences on customer loyalty in a service context. Journal of Electronic Commerce Research and Applications, 11(1), 36-48. doi:10.1016/j.elerap.2011.07.007

Guillén, M., Nielsen, J. P., Scheike, T. H., Pérez-Marín, A. M. (2012). Time-varying effects in the analysis of customer loyalty: A case study in insurance. Expert Systems with Applications, 39(3), 3551-3558.

Hadi, S. P., Purwanto, E., & Khrisna, D. (2012). Antecedents of trust and its impact on loyalty: An empirical study on e-commerce's customer in Surabaya. International Journal of Information and Communication Technology Research, 2(2), 112-128.

Hur, W-M., Kim, Y., & Park, K. (2012). Assessing the effects of perceived value and satisfaction on customer loyalty: A 'green' perspective. Corporate Social Responsibility and Environmental Management. doi: 10.1002/csr.1280

Keropyan, A., & Gil-Lafuente, A. M. (2012). Customer loyalty programs to sustain consumer fidelity in mobile telecommunication market. Expert Systems with Applications.

Komunda, M., & Osarenkhoe, A. (2012). Remedy or cure for service failure? Effects of service recovery on customer satisfaction and loyalty. Business Process Management Journal, 18(1), 82-103. doi: 10.1108/14637151211215028

Kong, Q. M., & Liang, X. Q. (2012). The research on structural path between relationship benefits and relationship outcomes in customer loyalty programs: Using data mining. Advanced Materials Research, 457-458, 1118-1121. doi: 10.4028/

La, S., & Choi, B. (2012). The role of customer affection and trust in loyalty rebuilding after service failure and recovery. The Service Industries Journal, 32(1), 105-125. doi: 10.1080/02642069.2011.529438

Lee, S. M., Lee, D., & Kang, C-Y. (2012). The impact of high-performance work systems in the health-care industry: Employee reactions, service quality, customer satisfaction, and customer loyalty. The Service Industries Journal, 32(1), 17-36. doi: 10.1080/02642069.2010.545397

Leong, R. M., Michael, E., Bakar, A. R. A., Ibrahim, I. M., Veerappan, G., Rajamanickam, S. (2012). A study of the influence of customer loyalty on sportswear buying beheaviour of Malaysian male consumers. European Journal of Social Sciences, 28(1), 50-63.

Li, M-L., Green, R. D., Farazmand, F. A., & Grodzki, E. (2012). Customer loyalty: Influences on three types of retail stores' shoppers. International Journal of Management and Marekting Research, 5(1), 1-19.

Teng, C-I., Huang, L-S., Jeng, S-P., Chou, Y-J., & Hu, H-H. (2012). Who may be loyal? Personality, flow experience and customer e-loyalty. International Journal of Electronic Customer Relationship Management, 6(1), 20-47. Doi: 10.1504/IJECRM.2012.046468

Tong, C., Wong, S. K-S., & Lui, K. P-H. (2012). The influences of service personalization, customer satisfaction and switching costs on e-loyalty. International Journal of Economics and Finance, 4(3), 105-114. doi: 10.5539/ijef.v4n3p105

Tu, Y-T., Wang, C-M., & Chang, H-C. (2012). Corporate brand image and customer satisfaction on loyalty: An empirical study of Starbucks Coffee in Taiwan. Journal of Social and Development Sciences, 3(1), 24-32.

Valenzuela, F-R. (2012). The effect of switching barriers types on customer loyalty. International Review of Business Research Papers, 8(1), 1-19.

Wang, C-Y. (2012). Customer loyalty and the role of relationship length. Managing Service Quality, 22(1), 58-74. doi: 10.1108/09604521211198119.

Zhang, J. J., & Mao, Z. (2012). Image of all hotel scales on travel blogs: Its impact on customer loyalty, 21(2), 113-131. doi: 10.1080/19368623.2011.615017

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